Andy Milk Interactive

This is a very small subtle technique that has become second nature to me.  If you’re working on a web application, or just fixing some typos for a friend on a web site, ALWAYS include the full link in your email when you’re showing the changes or submitting for approval.

It’s a tiny time-saver that your clients, friends, and colleagues will appreciate in the long run.  I’ve even had a couple clients mention that they appreciate that small extra effort.

Instead of writing something like:

“OK, those changes should be all set.”

or

“If you look at ‘integrated-marketing.html’, you should see the changes.”

Take the few extra seconds to write:

“You should see the most recent changes here:  http://www.andymilk.com/integrated-marketing“

It allows the recipient to scan the email quickly, see there’s a link, and click on it to review without any extra effort.  If your client is like most people in the web development world, he or she is working on 20 things at once, so it’s not always assumed that your recipient will be one click away from the page you’re working on.

Just a litte client services tip that adds up.